Sleep routine coach · iOS · soon

Your body is ready for sleep.
Your brain won't catch up.

Lull is a sleep experiment platform for the wired-but-tired. One variable at a time, tracked against how you actually slept, returned as a single suggestion each night.

No credit card · No content library · No meditation homework
"...the kitchen in the house on Maple Street had pale yellow walls..."
Boring story · 03:12
Dark by default · one tap · zero decisions
3wind-down
methods
1variable tested
at a time
10smorning
check-in
0decisions
in sleep mode
CBT-Igrounded
techniques
The gap nobody is building for

Exhausted body. Running brain.
Every existing app misses this.

01
Melatonin
Addresses circadian rhythm — not cognitive activation.
02
Meditation apps
Require active focus. The opposite of what an overstimulated brain needs.
03
White noise
Masks external input. Does nothing about the noise you generate inside.
04
Sleep trackers
Measure the problem. Don't solve why you couldn't fall asleep in the first place.
05
Generic sleep hygiene
You've heard it. You know it. It still doesn't work for your body.
"

Sleep is the output of decisions you made hours before you closed your eyes. Lull helps you figure out which decisions actually matter — for you.

Product philosophy · v0.3
2:47 AM
"The baby's down. Now I am the one who can't sleep."
11:58 PM
"I closed the laptop an hour ago. My brain didn't."
4:13 AM
"I was tired at nine. Now I'm wide awake and angry about it."
How Lull works

Four pieces. One ritual.

No content to browse at bedtime. No choices to make. Your routine runs forward — one tap per step — and each morning a ten-second check-in teaches it what actually helped.

01 · Setup

Build your routine in 3 minutes

Six screens, max two taps each. No account creation blocking you. Outputs a starting routine + a default wind-down method chosen for your sleep problem.

02 · Nightly

Walk through, one step at a time

Each step fills the screen. No back button, no navigation, nothing auto-advances. Optional spoken prompts for eyes-closed use.

03 · Wind-down

Pick the variables worth testing

Lights, temperature, warm shower, last caffeine, screens, wind-down method. Add what's relevant, skip what isn't. Order them however works.

04 · Improve

One variable, five nights, repeat

Morning rating correlates with what you did. Each evening, one concrete suggestion — never two at once. If it works, it becomes default.

The routine menu

Add the variables worth testing.
Skip the ones that aren't.

Your routine is built from three groups of variables. Pick what fits your life, order them however makes sense, and Lull learns which ones actually move your sleep quality.

Environmental

08

Things in the room. Log once or get a timed reminder — "dim lights 60 minutes before bed," "warm shower 90 minutes before bed."

  • Dim lights · timed
  • Warm shower or bath · timed
  • Bedroom temperature
  • Ambient brightness · auto
  • Blackout or eye mask
  • Last screen time
  • White noise on
  • Fresh air / window open
Warm bath 90 min before bed drops core temp — one of the best-evidenced sleep onset cues.

Behavioural

06+

Things you did today. Quick taps. Correlated against sleep quality to find what matters for your body, not a dataset.

  • Last caffeine · time
  • Last meal · time
  • Alcohol today · y/n
  • Exercise completed · y/n
  • Last screen off · time
  • Custom step · free text
Add your own. Melatonin taken. Magnesium. Walk after dinner. Whatever you want to test.
Who it's for

Not a demographic. An experience.

The gap between a body that's given up and a brain that won't. If that sentence describes your 2am, Lull was built for you — whatever put you there.

Fragmented sleepers

Sleep happens in windows.

New parents. Shift workers. On-call professionals. Caregivers. The challenge isn't falling asleep once — it's falling asleep fast, and falling back asleep after waking at 3:14am with a full bladder and a loud mind.

In Lull: mid-sleep mode, sepia widget, 15-min get-up prompt.
Cognitive over-activators

The brain didn't get the memo.

Founders. Remote workers. ADHD brains. High performers who closed the laptop an hour ago and now lie in the dark with a running stack of ideas, anxieties, and half-finished sentences.

In Lull: brain dump, then boring story. One-directional.
General poor sleepers

Tired, in bed, wide awake.

No specific life circumstance required. You've tried melatonin. You've tried meditation apps. You've concluded you're a bad sleeper. You're probably not — you just haven't found the variable that moves the needle for your body.

In Lull: the improvement loop, finding your variable.
The one-variable loop

Behavioural correlation.
Yours, not a dataset.

Lull is not a sleep tracker. No REM stages. No HRV. No smart alarm. Just: what did you do, how did you rate it, what's the pattern. Simple enough to trust.

LogDoRateAdjust
N≥5

Minimum five data points

No premature conclusions. Lull waits until a real pattern exists before it opens its mouth.

x1

One suggestion per evening

"Tonight, try dimming lights 60 minutes before bed." Never two at once. Never a checklist.

5n

Runs five nights before verdict

If sleep quality rises, the variable becomes a default in your routine. If not, it moves on.

~

Never prescribes

Every technique is a hypothesis — including CBT-I get-up prompts. Your body gets the final say.

vs. the category

What you won't find in Lull.

Meditation apps Sleep trackers Content libraries Lull
Requires active focusYesNoYesNo
Measures sleep stagesNoYesNoNo — on purpose
Something to browse at bedtimeLarge libraryHuge libraryNothing
Credit card for free trialUsuallyUsuallyAlwaysNever
Designed for mid-sleep wakingNoNoNoOne-tap mode
Learns your specific variableNoNoNoCore mechanic
One price. No tiers.

Seven free nights. Then $6.99.

First week · fully free
$6.99/ month

No credit card to start. No annual lock-in. No credits to spend. One flat price that stays flat. Cancel any time — we mean it.

  • Full feature access
  • Unlimited brain dumps
  • Unlimited stories
  • All wind-down methods
  • Mid-sleep mode
Join the waitlist
Questions

Things people ask before 2am.

Still on the fence? The honest answer to most of these: try it for seven nights and see.

No. Meditation requires active focus — the opposite of what an over-activated brain needs at 2am. Lull's techniques are passive. Brain dump is one-directional. Boring stories go nowhere on purpose. 4-7-8 breathing has a single pulsing dot and a calm voice.
No — deliberately. Lull correlates what you did (lights, temperature, wind-down method, get-up prompt) with how you rated sleep the next morning. Behavioural, not biometric. Upstream of sleep, not downstream of it.
We don't know — and we say so. Every technique is presented as a hypothesis to test against your own data, not a prescription. The whole product is designed to find which variables move the needle for your body and brain.
If you want to continue, $6.99/month. If not, nothing happens — no card on file, nothing to cancel, no retention email cascade. We'd rather you leave than feel tricked.
CBT-I's stimulus-control technique is a first-line clinical recommendation for insomnia. But it isn't for everyone. If you have a condition affected by sleep loss, are pregnant, operate heavy machinery, or have a history of mania or seizures, talk to your doctor before using it. We show this at onboarding and in Settings.
Brain dump recordings and transcriptions stay on device. Routine and rating data sync via CloudKit (encrypted end-to-end on Apple's infrastructure) so you can move phones. No third-party analytics beyond privacy-first aggregate counts.

Ready to test what actually
helps you sleep?

We're opening access in small batches so we can talk to every early user. Drop your email and we'll send an invite when your phone's turn comes up.

7 NIGHTS FREE · NO CREDIT CARD · iOS 17+

Tweaks